Résumé

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Experience:

NowThis (Community Manager, October 2018 – present)

  • Publishes and writes copy for two daily Facebook Watch news shows for NowThis, with episodes of Good Start airing weekday mornings and Know This weekday evenings
  • Coordinates workflow with producers to publish related social video content and establish consistent news messaging on a regular schedule
  • Actively engages with the Facebook audience to maintain and grow a following, as well as to solicit story ideas, pitches and feedback, which can then be incorporated into the two shows
  • Pitches feel-good, inspiring story ideas for Good Start as well as for other verticals
  • Edits scripts for Know This promos, formatted to fit the length of Instagram Stories
  • Analyzes the viewership, retention rate, engagement, and following of the two shows, using insights to optimize both production and publishing processes
  • Publishes and schedules content to other NowThis verticals as needed
  • Takes on-call publishing duties during Election Day, the Women’s March, presidential debates, etc.
  • Occasionally pitches, scripts and produces original stories and profiles

Vox Media, Inc. (Video Writer, Explainer Studio, January 2018 – September 2018)

  • Wrote and visualized scripts for branded content Explainer videos, using deep research, interviews and journalistic practices
  • Wrote branded content articles, using deep research, interviews and journalistic practices
  • Concepted various approaches for branded content Explainer videos and articles, with both client needs and effective storytelling in mind
  • Reviewed, edited and compiled branded content articles and heatmaps for launch under Vox Media’s Chorus publishing platform

World Food Program USA (Digital Communications Producer, June 2014 – December 2017)

  • Led a six-month project to redesign WFP USA’s website, which won the 2016 W3 Silver Award
  • Served as point of contact with external web vendor and oversees website
  • Managed day-to-day social media budget on all platforms, catered to more than 154,000 followers
  • Wrote profile and feature stories on individuals fighting hunger, as well as on the broader topics of hunger, nutrition and food security
  • QAed ads and emails for donors, advocates and supporters
  • Analyzed web traffic and behavior through Google Analytics platform in order to better position WFP USA in future campaigns, awareness activities and donation asks
  • Contributed to video scriptwriting and all other communications priorities

Bully Pulpit Interactive (Fellow, February 2014 – May 2014)

  • Drafted language for online ads, emails and petitions targeted to hundreds of thousands of viewers for clients
  • Storyboarded ideas for creative online ads and graphics
  • Drafted monthly content calendars for several clients to schedule and storyboard upcoming ads and emails
  • Compiled data reports on online ads to analyze the success of different ads and target audiences
  • Updated lists of Facebook target audiences for use by all Bully Pulpit clientele

GW School of Media and Public Affairs (Communications and Marketing Assistant, September 2012 – May 2014)

  • Updated and monitored all social media accounts and website and wrote blog posts to keep content fresh and consistent with brand
  • Created weekly newsletters for students, faculty and staff with notices, events and updates
  • Drafted press releases and media advisories on new faculty members and upcoming events
  • Assisted in logistics management for events with high-profile speakers, including nationally renowned journalists and politicians
  • Assisted in creation of all content for new website to correlate with School of Media and Public Affairs’ new brand

GW School of Media and Public Affairs (Research Assistant, March 2013 – August 2013)

  • Utilized QDA Miner to gather data from news articles for research grant studying racial cues in coverage of 2012 presidential election

Institute for Inclusive Security (Online Consultant, April 2012 – December 2012)

  • Addressed content presentation, edited HTML coding and moved content on new website to best fit brand purposes
  • Assisted in creation of all content for new website

CBS News (Newspath Intern, January 2012 – April 2012)

  • Selected soundbites from events and coverage in Washington, DC that would be made available to CBS local affiliates across the country
  • Transcribed speeches and press conferences and wrote soundbite abstracts
  • Observed editing sessions for news packages to increase skill set in video editing

NBC News Washington (Network News Intern, September 2011 – December 2011)

  • Conducted interviews and operated video camera for news package on Library of Congress’ Veterans History Project, which aired on NBC News website
  • Transcribed interviews and conducted preliminary interviews for news packages that would air on television
  • Observed editing sessions for news packages and airing of live news shows in studio and control room to expand knowledge of broadcast news

Campus Progress (Online Communications Consultant, April 2011 – December 2011)

  • Created weekly newsletters for thousands of subscribers and supporters with updates on national issues tackled by Campus Progress
  • Maintained and updated website, blog and images to keep content relevant and maintain brand

Campus Progress (Online Communications Intern, January 2011 – April 2011)

  • Wrote original piece on young black activists for Black History Month and wrote biweekly news summaries
  • Maintained and updated website, blog and images to keep content relevant and maintain brand
  • Reorganized Twitter and Flickr accounts

Published in The GW Hatchet, Islamic Horizons magazine, Kuensel, MediaplanetMic and The Weekly Bangladesh. Photo featured in The New York TimesVideo ad run on N-TV.

Education:

The George Washington University, Washington, DC
School of Media and Public Affairs

Bachelor of Arts in Journalism and Mass Communication
Graduated December 2012, magna cum laude and special honors, GPA: 3.66

Master of Arts in Media and Public Affairs
Graduated May 2014, GPA: 3.84

Awards:

Richard Eaton Foundation Scholarship, 2012
Philip L. Graham Scholarship for Diversity in Journalism, 2011
GWU Board of Trustees Scholarship, 2009 – 2013
GWU Columbian College of Arts and Sciences Dean’s List, Fall 2009 – Fall 2010