NowThis (Associate Director of Social Media, September 2021 – present; Senior Social Media Manager, September 2020 – August 2021; Social Publisher, October 2018 – August 2020)
Serves as the lead social media point of contact for all news and original content, overseeing the day-to-day publishing of social media managers across Facebook, YouTube, Twitter, and Instagram. Approves copy written for all NowThis editorial content. Works with business and insights analysts, as well as senior producers and writers, to better optimize content to audiences across platforms. Pitches, scripts, and produces original stories and profiles for both social videos and written articles.
Wrote, concepted, and visualized scripts for branded content Explainer videos, using deep research and interviews, with client needs and effective storytelling in mind. Originated and developed the format and approach for branded content Explainer articles. Reviewed, edited, and compiled branded content articles and heatmaps on Vox Media’s Chorus publishing platform.
World Food Program USA (Digital Communications Producer, June 2014 – December 2017)
Oversaw website and led 6-month project to redesign it alongside external vendor, ultimately winning the 2016 W3 Silver Award. Managed all social media accounts and budget, catered to 157,000+ followers. Wrote profile and feature stories on individuals fighting hunger, as well as on nutrition and food security. QAed ads and emails for donors.
Bully Pulpit Interactive (Fellow, February 2014 – May 2014)
Drafted and storyboarded ads, emails, and petitions for clients targeted to hundreds of thousands of viewers, and collected data to analyze success.
GW School of Media and Public Affairs (Communications and Marketing Assistant, September 2012 – May 2014)
Managed all social media accounts, updated website, wrote blog posts, newsletters, press releases and media advisories, and assisted in logistics for events with high-profile speakers, including nationally renowned journalists and politicians.
GW School of Media and Public Affairs (Research Assistant, March 2013 – August 2013)
Collected data for research grant studying racial cues in coverage of the 2012 presidential election.
Institute for Inclusive Security (Online Consultant, April 2012 – December 2012)
Assisted in creation, presentation, and coding of all content for new website.
Campus Progress (Online Communications Consultant, April 2011 – December 2011)
Wrote weekly newsletters for thousands of subscribers and maintained and updated website with brand voice and new content.
The George Washington University, Washington, DC
School of Media and Public Affairs
Bachelor of Arts in Journalism and Mass Communication
Graduated December 2012, magna cum laude and special honors, GPA: 3.66
Master of Arts in Media and Public Affairs
Graduated May 2014, GPA: 3.84
Richard Eaton Foundation Scholarship, 2012
Philip L. Graham Scholarship for Diversity in Journalism, 2011
GWU Board of Trustees Scholarship, 2009 – 2013
GWU Columbian College of Arts and Sciences Dean’s List, Fall 2009 – Fall 2010