Awards:
2024 Asian American Journalists Association Award for Excellence in Video Storytelling, Short-Form or Social for ‘How Palestinian Food, Identity, and Heritage Is Targeted.’
Experience:
NowThis | Director of Social Media, May 2024 – November 2024; Associate Director of Social Media, September 2021 – April 2024; Senior Social Media Manager, September 2020 – August 2021; Social Media Manager, October 2018 – August 2020
Served as the lead social media point of contact for all news and original content, overseeing the day-to-day publishing of social media managers across Instagram, TikTok, YouTube, Facebook, X, and Threads. Coordinated with partners and sales to ensure integration of key initiatives and revenue generation. Collaborated with insights analysts, project managers, and supervising producers to optimize content, streamline processes, and experiment with new distribution strategies. Pitched, scripted, and produced original stories and profiles for both social videos and written articles.
Vox Media, Inc. | Video Writer, Explainer Studio, January 2018 – September 2018
Wrote, concepted, and visualized scripts for branded content Explainer videos, using deep research and interviews, with client needs and effective storytelling in mind. Originated and developed the format and approach for branded content Explainer articles. Reviewed, edited, and compiled branded content articles and heatmaps on Vox Media’s Chorus publishing platform.
World Food Program USA | Digital Communications Producer, June 2014 – December 2017
Oversaw website and led 6-month project to redesign it alongside external vendor, ultimately winning the 2016 W3 Silver Award. Managed all social media accounts and budget, catered to 157,000+ followers. Wrote profile and feature stories on individuals fighting hunger, as well as on nutrition and food security. QAed ads and emails for donors.
Education:
The George Washington University, Washington, DC
School of Media and Public Affairs
Master of Arts in Media and Public Affairs
Bachelor of Arts in Journalism and Mass Communication
Aliya Karim 