Oversaw day-to-day distribution and optimization of all of NowThis’ content across Instagram, TikTok, YouTube, Facebook, X, and Threads.
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Oversaw distribution of KnowThis, NowThis’ daily evening news show which aired on Facebook Watch, as well as Good Start, a feel-good daily morning show. The below two episodes were the first for the teams to reach 1 million views each.
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Oversaw the website of World Food Program USA. Led a six-month redesign of wfpusa.org with web vendor Atlantic Media Strategies, winning the 2016 W3 Silver Award. Used an agile project management approach and scrum framework, including two-week sprints of work.
Developed a distribution and branding strategy for WFP USA’s podcast, “Hacking Hunger,” alongside the in-house production team, PR firm Scott Circle and web vendor Atlantic Media Strategies. Enlisted the support of interviewees and ambassadors like Olympic medalist Natalie Coughlin.
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Aliya Karim 